Co-branded credit card

A co-branded credit card is issued jointly by a bank and a partner brand, an airline, e-commerce platform, or retailer, offering accelerated rewards specifically on that partner's platform, in exchange for a somewhat narrower overall value proposition elsewhere. These cards make the most sense if you already spend heavily and repeatedly with that specific partner, since the accelerated rate there often outperforms a general-purpose card, but the same card is usually a weaker all-round choice for spending outside that partner ecosystem.